In today's fast-paced and ever-evolving market, understanding and maintaining customer relevancy has become paramount for businesses striving to stay ahead. The concept of customer relevancy revolves around how well a brand can meet the needs, expectations, and preferences of its customers, ensuring that every interaction and offering aligns with what the customer values. For marketing consultants like those at Kaimono, specialising in customer acquisition, retention, digital transformation, and brand affinity, customer relevancy is the bedrock upon which successful strategies are built.